Monthly Marketing Programs
This program is designed to raise a company’s online presence in a way that places the company and their products in front of the target customer in an ongoing way. This is done primarily through posts to the company website via a blog or latest news area and sharing that information to their relevant social media channels. However, this can also include more traditional online marketing like Google Adwords and email marketing. All content will be written and posted in a way as to be optimized for the website or social platform it is posted on. Eye Magnet Managment can design and write content for the clients or take content that the client provides and post it for them. We can also build custom promotional campaigns around this content to increase the impressions if desired.
In an effort to define what is included in this program, we have created a system of credits that relate to each activity.
Activity Definitions and the Credits Assigned
- Fully Custom Article – This is a fully custom written article specific to the client’s company. This can encompass articles written around subject matter provided by the client or content generated by us that is related to the client’s business. These articles will usually rate from 200-500 words long and will typically be posted to the client’s website and applicable social channels. (8 Credits Per Article)
- Semi-Custom Article – This is a semi-custom article designed, written and posted to the client’s website and applicable social channels. It will be somewhat unique to the client. These articles will typically be 200-400 words in length along with an accompanying picture if one is not provided by the client. (5 Credits Per Article)
- Standard Post – This would be comprised using a photo or piece of content provided by the client and writing a small paragraph to compliment the content. We would then post that content on their website if applicable and on their relevant social platforms. This can also entail sharing a relevant piece of content from a manufacturer or magazine coupled with a written lead-in for the client. (3 Credits Per Post)
- Quick Post – A quick post is essentially taking a piece of content provided by the client and writing a sentence or two describing the piece of content and sharing it to the website and social channels. (1.5 Credits Per Post)
- Creating Facebook Ads – We can take a piece of built out content and create a targeted Facebook advertising campaign to a defined audience with a specific budget. *Please Note: Advertising costs paid to Facebook is on top of this program cost and are the responsibility of the client.* (2.0 Credits Per Ad Campaign)
- Managing Existing Google Adwords Campaigns – Manage Google Adwords campaigns for a defined market, keywords and budget. *Please Note: Advertising costs paid to Google is on top of this program cost and are the responsibility of the client.* (3 Credits)
- Creating New Google Adwords Campaign – Fully built out Google Adwords campaign for defined services, markets, keywords and budget. This would typically cover up to 4 Ad Groups and Up to 12 Ads fully built out. (10 Credits)
- Email Blast Campaign – Using an email list provided by the client, we will design an email campaign to their specifications and send it out. We can either use their email service or we can utilize the Eye Magnet Mail Chimp account for this campaign. If the mailing list is above 2000 names, a small surcharge may apply if the client is using the Eye Magnet Mail Chimp account. (6 Credits Per Email Campaign)
Based on the credit schedule above, a client can buy credits in packages of credits per month based on their marketing needs. Clients that start their service mid-month can purchase a pro-rated amount of credits for the initial month based on their needs. *Please note that no credits will carry over from one month to the next.*