One of the biggest mistakes we notice when reviewing a company’s marketing strategy is the failure to define customer types, create specific content for that audience type and then delivering that content where that audience is looking. In marketing speak, this is called market segmentation. Here’s how Wikipedia defines it: “Market Segmentation is a marketing strategy which involves dividing a… Continue Reading Market Segmentation – Is Your Content Aimed at Your Target?
Creating a successful marketing campaign is much like conducting a science experiment. In the beginning, you take the best assumptions you can gather, create a strategy, implement the plan, analyze the results, tweak the program based on what you observe and repeat the process. We call this the Science of Marketing. As you continue through this cycle, your marketing program… Continue Reading Eye Magnet Management’s Science of Marketing
If there’s one consistent misunderstanding that I encounter in business, it’s that people don’t differentiate between marketing and sales within an organization. Some think they are basically the same thing, which is a mistake. This mindset is as old as business itself and many of the subtleties are quite detailed; however, here are some simple ways to define what classifies… Continue Reading Here’s the Difference Between Marketing and Sales
Recent studies has actually disproven the thought that millennials would rather rent in an urban area than own in the suburbs. As this generation gets older and moves into prime home buying years, does your marketing strategy reflect this newfound reality? This news has the potential to impact many industries and should be something you consider when looking into your… Continue Reading America Still Loves the Suburbs…Does Your Marketing?
We are happy to welcome Andrew Barnes to the Eye Magnet Team. Andrew brings a wealth of experience in a variety of areas from graphic arts and website design to the ability to design and create some of the coolest websites possible. Andrew has worked extensively in the active sports industry with a variety of brands including Oakley and 5150… Continue Reading Meet the Eye Magnet Team – Andrew Barnes
If you own a local retail business, you need to pay close attention to the Facebook Place Tips program. This program was previously in the beta phase in many locations in New York City, but now Facebook is rolling it out across the US. The best part is that this is absolutely free to local businesses. So, what is Place… Continue Reading Use Facebook Place Tips to Boost Your Local Business
The term “Content is King” has never been more true than it is right now with regard to the way Google Search ranks your website. The team at Eye Magnet Management was not even fully aware of the new Google “Phantom” algorithm update when Patric Fransko wrote this for Window Film Magazine. However, this new update to the algorithm now… Continue Reading Content is King To Improve Your Google Search Ranking
We had to share this bit of truth from our friend Lewis Howes. This is a pretty deep statement if you think about it. Are you doing everything you can to make sure you are paying that rent for your success? There is never a point of arriving. The minute you stop pushing forward, you start falling back. In all aspects… Continue Reading Success is Never Owned
Is SEO Dead? Check out this article written by Patric Fransko for an industry magazine that discusses if SEO is relevant in 2015, and if so, what does it look like. Continue Reading Is SEO Dead or Still Relevant?