Market Segmentation – Is Your Content Aimed at Your Target?

Market Segmentation

One of the biggest mistakes we notice when reviewing a company’s marketing strategy is the failure to define customer types, create specific content for that audience type and then delivering that content where that audience is looking. In marketing speak, this is called market segmentation. Here’s how Wikipedia defines it: “Market Segmentation is a marketing strategy which involves dividing a… Continue Reading Market Segmentation – Is Your Content Aimed at Your Target?

Here’s the Difference Between Marketing and Sales

Marketing and Sales

If there’s one consistent misunderstanding that I encounter in business, it’s that people don’t differentiate between marketing and sales within an organization. Some think they are basically the same thing, which is a mistake. This mindset is as old as business itself and many of the subtleties are quite detailed; however, here are some simple ways to define what classifies… Continue Reading Here’s the Difference Between Marketing and Sales

America Still Loves the Suburbs…Does Your Marketing?

Millennial Marketing

Recent studies has actually disproven the thought that millennials would rather rent in an urban area than own in the suburbs. As this generation gets older and moves into prime home buying years, does your marketing strategy reflect this newfound reality? This news has the potential to impact many industries and should be something you consider when looking into your… Continue Reading America Still Loves the Suburbs…Does Your Marketing?

Success is Never Owned

Never Own Success

We had to share this bit of truth from our friend Lewis Howes. This is a pretty deep statement if you think about it. Are you doing everything you can to make sure you are paying that rent for your success? There is never a point of arriving. The minute you stop pushing forward, you start falling back. In all aspects… Continue Reading Success is Never Owned