You would think that this would be a closed issue by now, but we still hear clients working with our agency question the importance of social media to their business. If we get no other point across by sharing this article, please understand this; proper use of social media is the most important thing you can be doing for your … Read More
Social Media Marketing – Speaking in the Platform’s “Native Language”?
Have you ever been at a party or in a meeting where it was clear that one of the people there did not fit in. It may have been the way they dressed, how old or young they were, the type of language they used, etc. Whatever the reason, they stood out as not belonging there. This same thing can … Read More
Facebook Speaks: Quality Beats Quantity
Most of us have heard the phrase that quality is greater than quantity. Social media marketing has always allowed quality content to rise to the top. However, with recent changes to the way that Facebook decides what they will show users, it is now more important than ever that your business is focused on quality content over quantity. As of … Read More
Eye Magnet Mgt Celebrates 1 Year Anniversary
Today officially marks the 1 year anniversary of the launch of Eye Magnet Mgt! It has been a terrific first year! We began this business to bring top quality digital marketing services to small businesses at a cost they could afford. I think we have done that and it makes us extremely happy to see so many of our clients … Read More
Market Segmentation – Is Your Content Aimed at Your Target?
One of the biggest mistakes we notice when reviewing a company’s marketing strategy is the failure to define customer types, create specific content for that audience type and then delivering that content where that audience is looking. In marketing speak, this is called market segmentation. Here’s how Wikipedia defines it: “Market Segmentation is a marketing strategy which involves dividing a … Read More
Eye Magnet Management’s Science of Marketing
Creating a successful marketing campaign is much like conducting a science experiment. In the beginning, you take the best assumptions you can gather, create a strategy, implement the plan, analyze the results, tweak the program based on what you observe and repeat the process. We call this the Science of Marketing. As you continue through this cycle, your marketing program … Read More
Here’s the Difference Between Marketing and Sales
If there’s one consistent misunderstanding that I encounter in business, it’s that people don’t differentiate between marketing and sales within an organization. Some think they are basically the same thing, which is a mistake. This mindset is as old as business itself and many of the subtleties are quite detailed; however, here are some simple ways to define what classifies … Read More
America Still Loves the Suburbs…Does Your Marketing?
Recent studies has actually disproven the thought that millennials would rather rent in an urban area than own in the suburbs. As this generation gets older and moves into prime home buying years, does your marketing strategy reflect this newfound reality? This news has the potential to impact many industries and should be something you consider when looking into your … Read More