Can We Stop Debating the Importance of Social Media to Your Business?

Can We Finally Stop Doubting the Importance of Social Media to Your Business?

You would think that this would be a closed issue by now, but we still hear clients working with our agency question the importance of social media to their business. If we get no other point across by sharing this article, please understand this; proper use of social media is the most important thing you can be doing for your … Read More

Facebook Speaks: Quality Beats Quantity

Social Media Marketing

Most of us have heard the phrase that quality is greater than quantity. Social media marketing has always allowed quality content to rise to the top. However, with recent changes to the way that Facebook decides what they will show users, it is now more important than ever that your business is focused on quality content over quantity. As of … Read More

Eye Magnet Mgt Celebrates 1 Year Anniversary

Eye Magnet Mgt 1 Year Anniversary

Today officially marks the 1 year anniversary of the launch of Eye Magnet Mgt! It has been a terrific first year! We began this business to bring top quality digital marketing services to small businesses at a cost they could afford. I think we have done that and it makes us extremely happy to see so many of our clients … Read More

Market Segmentation – Is Your Content Aimed at Your Target?

Market Segmentation

One of the biggest mistakes we notice when reviewing a company’s marketing strategy is the failure to define customer types, create specific content for that audience type and then delivering that content where that audience is looking. In marketing speak, this is called market segmentation. Here’s how Wikipedia defines it: “Market Segmentation is a marketing strategy which involves dividing a … Read More

Eye Magnet Management’s Science of Marketing

Science of Marketing

Creating a successful marketing campaign is much like conducting a science experiment. In the beginning, you take the best assumptions you can gather, create a strategy, implement the plan, analyze the results, tweak the program based on what you observe and repeat the process. We call this the Science of Marketing. As you continue through this cycle, your marketing program … Read More

Here’s the Difference Between Marketing and Sales

Marketing and Sales

If there’s one consistent misunderstanding that I encounter in business, it’s that people don’t differentiate between marketing and sales within an organization. Some think they are basically the same thing, which is a mistake. This mindset is as old as business itself and many of the subtleties are quite detailed; however, here are some simple ways to define what classifies … Read More

America Still Loves the Suburbs…Does Your Marketing?

Millennial Marketing

Recent studies has actually disproven the thought that millennials would rather rent in an urban area than own in the suburbs. As this generation gets older and moves into prime home buying years, does your marketing strategy reflect this newfound reality? This news has the potential to impact many industries and should be something you consider when looking into your … Read More