One of the biggest mistakes we notice when reviewing a company’s marketing strategy is the failure to define customer types, create specific content for that audience type and then delivering that content where that audience is looking. In marketing speak, this is called market segmentation.
Here’s how Wikipedia defines it:
“Market Segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.”
The three things you can do to maximize the effectiveness of your content are listed below.
- Divide the Broad Market
- Create Specified Content
- Disperse that Content
To read more about these three things, check out our founder Patric Fransko’s recent article by clicking HERE.
So, make sure that you are defining a target audience, creating content specific to that audience and then delivering that content where that audience in looking. Doing this successfully is one of the best things you can do to improve your overall marketing impact.