If you own a local retail business, you need to pay close attention to the Facebook Place Tips program. This program was previously in the beta phase in many locations in New York City, but now Facebook is rolling it out across the US. The best part is that this is absolutely free to local businesses.
So, what is Place Tips and how do I use it? Place Tips gives the business owner the opportunity to present information to visitors of their business directly at the top of their Facebook News feed while they are in the store. This is totally customizable and can be used to show posts from the businesses Facebook page or highlight certain products or services of the retailer’s choosing to all people visiting the location.
As a marketing company, our minds are filled with all of the unique and creative ways that this can be used to interact with those that are visiting your location. Everything from making it easy for them to “like” your business to presenting them special offers that can increase the average ticket price of a visit. Facebook is prioritizing who gets these beacons initially based on the activity of your Facebook Business page. So, make sure your business is staying active on Facebook, then submit to get your Beacon and learn more by clicking HERE